Starting production, first of all, you should think about the end-user – where your products will be sold. This was told by the former acting Minister of Agrarian Policy and Food of Ukraine Olga Trofimtseva during the First Conference of the series «Increasing Profit in Agribusiness» organized by SAPIENZA agro-media agency with the support of the Kiev International Contract Fair.
«Small and medium-sized producers need to work unequivocally on cooperation, clustering and try to switch to at least some kind of primary processing. If you work with fresh berries, fruits or vegetables – this is at least some kind of freezing, drying … But. I have talked about this many times, especially for manufacturers: always start at the end of this chain.
Starting production, start thinking about the end-user: where you will sell your products. And already on this basis, then you need to think: really, if I produce, conditionally, berries, will I do with them? Because there is a large enough «fresh» segment for such products,» said Olga Trofimtseva.
«The same with milk. By the way, with milk you can be quite successful in local markets, somewhere in your field. More and more solvent population moves to cities, or closer to cities. And in large cities, millionaires, or in such cities, there are more and more middle-class representatives who want to buy healthy food, local food.
Which are increasingly asking questions about the traceability of the products and the products that they buy. Therefore, conditionally, even with fresh farm milk one can be successful without immediately thinking about some export items with ambitious intentions. You can think about this later,» said Olga Trofimtseva.