Israeli carrier ZIM has unveiled a new division, Ship4wd, a digital freight forwarding platform. Ship4wd targets the US and Canadian SMBs importing and exporting from China, Vietnam and Israel.
The proposed platform includes both sea and air transport to the final destination, including land and rail transport. Eli Glickman, President and CEO of ZIM, commented, «As a leader of the accelerating digitalisation trend within the shipping industry, we are leveraging our expertise to launch an independent digital multi-function freight forwarder, consistent with our strategy of developing growth engines adjacent to our core business.»
Glickman also noted that the global demand for digital services via mobile phones and tablets is increasing, especially among small and medium-sized businesses. Assaf Tiran, head of digital innovation at ZIM, added: “Similar to the way other groundbreaking platforms such as Airbnb in tourism and Uber in transportation have transformed their industries, we are aiming to enable everyone to be a self-shipper, by simplifying and streamlining the transfer of goods worldwide down to its essence – a few clicks shipping solution».
Shipping magazine Odessa